User Experience: The Reason Apple Towers Over Sony [Sony]

Sony is still a technological powerhouse with a massive R&D department, but as Sohrab Vossoughi explains at Harvard Business Review, everything has changed. Today it's not enough to build a killer technology—you've got to carefully design how people use the final product.—MA More »

Source: http://feeds.gawker.com/~r/gizmodo/full/~3/TGnlRYHbDS8/user-experience-the-reason-apple-towers-over-sony

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